About Us

On a mission to help you turn potential customer exits into loyal stays

Churn silently kills 90% of SaaS businesses. Yet, only 10% have effective prevention strategies. We’re here to change that.

Our Founder's Storyđź‘‹

Hi, I’m Tom van den Heuvel, founder of Staysignal. As a former CMO at several SaaS startups and scaleups, I’ve seen firsthand how churn can cripple a company’s growth.

The problem? Nobody really has proper insights into churn, and no single department can ‘own’ it. Yet, it’s one of the hardest problems for 90% of SaaS businesses.

That’s why I created Staysignal – to give SaaS companies the tools they need to understand, prevent, and recover from churn.

Our Vision

To empower SaaS businesses with AI-driven insights and tools that significantly reduce churn and boost customer retention.

Our Mission

A world where SaaS companies can focus on growth, knowing their customer retention is optimized and protected.

Stop Churn Before It’s Too Late

Recover lost customers, save revenue, and build a stronger SaaS business in just 15 minutes

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Refreshes: Feb 11 2025